2014 is nearly a month old and you’re no doubt looking over 2013’s campaigns to determine how to manage your 2014 SEO needs. Well, while Google and the other big search engines are continually evolving, changing, and tweaking algorithms, it’s clear that there are a few things you’ll want to focus heavily on.
Duplicate content is always a bad idea, but you know what else isn’t good? Narrowly-focused content. Find creative ways to expand the content that you publish on your website. If you run a shop that carries shoes, consider guest blog entries about closet organization or charities to donate used clothing to. Broadening your content horizons can definitely have a very positive impact on your ranking.
Stick with keywords that are about your content, and don’t hesitate to incorporate the use of supportive keywords. Search engines are keyword-hungry, so feed them what they need. But, don’t feed them what they don’t need. Keyword stuffing is bad, so you’ll have to tread carefully, and increase keyword usage only incrementally.
You’ve expanded what you write about and you’ve chosen smart keywords to use – now you need to publicize your content! Social media carries a lot of weight these days, so do your best to share your content across multiple social media channels, and encourage others to do the same.