Social Media is a large portion of your online marketing strategy but, how can you keep your fans engaged and excited every time your post? It’s no doubt that visuals are a large part of content today. Look at successful social media sites: Vine, Instagram, Pinterest and Polyvore, and you will see one thing they all have in common, visuals. Instead of stealing visuals from other content creators or recycling old graphics you have, create infographics. Here is why …
Infographics are easy to create, effective, and useful for your readers. They are simple, to the point and commonly shared because of their visual appeal and added knowledge. Want to increase your following on Pinterest or create an even stronger brand awareness? Create infographics and keep these tips in mind.
- Keep it simple and to the point: social users are browsing on social networks for leisure. Create an infographic that is visually appealing and includes a short “tid bit” of useful information. Take fitsugar for example, they use a simplistic approach to a simple workout and include a bit of useful information
- Infographics that are motivating are highly successful on visual social sites such as Pinterest. People want to be motivated and look to social sites to help do such. Create interesting infographics that include a motivational saying, quote or interesting fact.
- Use color, humor or statistics! Remember, those on social sites are there to catch up with friends, meet new people and share interesting content. Give your viewers a reason to share with these types of infographics
- Create step by step instructions or showing how to do something. The ability to see your whole blog post or story in one photo is easy to follow, take in and share! Show how to bake a pie, perform CPR or do a workout, these are the types of images that are shared, liked and commented on and they create high traffic and virality