Public relations 101

Public Relations is a term that is volleyed around various industries, but do you really know what it represents and how important it is? Well, at its most basic, Public Relations is quite simply the art of using media engagement to manage and represent the public reputation of your business. When put that way, it’s…

Integrate Bing & Yahoo with Google Analytics

Google Analytics is a popular choice for tracking pay-per-click advertising. Ecommerce merchants and corporate websites alike both rely heavily upon Google Analytics for accurate results. The program offers revenue per keyword, number of conversions per keyword, bounce rates per keyword, average order size and plenty more. However, these statistics are only based upon pay-per-click ads…

Google & search neutrality

The other morning Google’s Matt Cutts tweeted about Techdirt and their articles about search engine rankings simply being opinions and recommendations. What are your thoughts on search neutrality? Some might argue that searches are driven by what people are looking for, what they recommend and what they think is the best, therefore it’s nearly impossible…

SMO? Whats that??

Social Media Optimization (SMO) SMO is the latest buzz in marketing, and SEOWhat.com is proud to be a top 10 social media optimization firm as ranked by TopSEOs.com. Utilizing articles, blogs, podcasts, video podcast (vlog), social bookmarks and community forums, SEOwhat.com leverages the power of these pull marketing techniques to complement SEO activities and further…