SEOwhat.com Wins Swing Vote Category in the Hollywood Tagline Competition

Have you been diagnosed by GAUA – otherwise known as Google Algorithm Update Anxiety? We have self diagnosed ourselves after reading the symptoms listed in Hubspot’s, “The Simple Cure for Google Algorithm Update Anxiety” blog post. Think you have been taken over by this medical condition? Symptoms include: headache, upset stomach, nausea, back pain, muscle…

How Nordstrom Is Bringing Social Media In Retail Store

Social Media is important. Marketing through in-store displays is also important. Nordstrom has accomplished the difficult task of pairing social media within their store, specifically through in-store displays. Pinterest, which is based on images specifically within categories of fashion and design, has become a huge ROI maker for large and small businesses. Nordstrom has successfuly…

What to Expect When Your Expecting an Algorithm Update | Penguin 2.0 Released

A few clients have been asking if there has been another algorithm update. The answer is ‘yes’. Matt Cutts released on his blog on May 22, 2013, “We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the rollout is now complete. About 2.3% of English-US queries are affected…

Yahoo Purchases Tumblr for $1.1 Billion Dollars, Worth It?

What can $1.1 Billion dollars buy you in 2013? The ever popular social blogging site Tumblr. Tumblr, a 6 year old company with a loyal following of 100 million users, was purchased by Yahoo which was announced Monday May 20, 2013. A formal press conference is supposed to happen later today. This is the largest…

Google Releases Possible Algorithm Updates

Matt Cutts released a video yesterday May 13, 2013 describing possible outcomes of the new Algorithm update. This is new territory for Google, as they have never described algorithm updates prior to it rolling out. Cutts mentioned these changes to be happening in the next couple of months during the Summer of 2013, “it should be…

“Online reviews are the ticket to making that sale, they can make or break your business”

Engaging customers via social media a is largely important piece of your online marketing strategy, but just as important is online reviews. According to Search Engine Land, “Approximately 72% of consumers surveyed said that they trust online reviews as much as personal recommendations, while 52% said that positive online reviews make them more likely to use a local business.” Reviews play a…