Why Every Business Should Be Using Pinterest

So you don’t think your business is “appropriate” for Pinterest? According to Business Insider, Pinterest has over 25 million active users, most of which spend more time on Pinterest than Facebook. Not only are users more prone to conversion on Pinterest but 81% of U.S. online consumers trust information and advice from Pinterest (blogher). Still…

How Nordstrom Is Bringing Social Media In Retail Store

Social Media is important. Marketing through in-store displays is also important. Nordstrom has accomplished the difficult task of pairing social media within their store, specifically through in-store displays. Pinterest, which is based on images specifically within categories of fashion and design, has become a huge ROI maker for large and small businesses. Nordstrom has successfuly…

Online Marketing Tip 1

C7 Top Picks and Ways for Online Engagement. Facebook – We refer to Facebook as your Virtual Refer a Friend  Word of Mouth advertising and more… (My neighbor likes them, so why not try it)…. Facebook is all about branding your company through posts that relate within your industry.  Rather than pushing products down your viewer’s throats, give…

The 25 DO’s of Social Media

If you don’t have a background in social media, keep up with updates or spend much time using social media you are probably clueless when it comes to “how” you should post on your business profile’s behalf. Instead of pushing your products on people, try some of the following tips. You may find that a…

How Pinterest Could Be Even Better

Pinterest is really beginning to hit it big, so big that it is almost larger than popular social media site Twitter. Believe it or not a year ago Pinterest only had 23 employees and had no idea how large they would become. Now, Pinterest is generating, at minimum, 25 million unique visitors per month. According to Converto,…

Why You Should Measure ROI on Social Networks

Social Media is playing a large role in the organic search engine optimization pie. Not only does social media allow visitors to be exposed to your business, but it allows customers to convert. As I have talked about in previous blog posts, one of the main goals of social media is engagement. Many get too…

How to Differentiate Yourself Amidst The Land Of Online Advertisements

It’s no longer enough to plaster your brand logo on banners, park benches and outdoor signage in the hopes of a successful marketing campaign. In this day and age marketers need to engage their audience through social media, blogs and catchy advertisements. At minimum your business should have a business Facebook page, Pinterest business profile,…

Super Bowl Advertising Through Social Media

The biggest advertising day of the year is approaching quickly. Superbowl Sunday is this Sunday February3, 2013. According to the Wall Street Journal a 30 second commercial slot is averaging around $3.8 million, up from $3.5 million last year. Advertisers are finding additional ways to advertise during the big game and it includes the use…