Why Every Business Should Be Using Pinterest

So you don’t think your business is “appropriate” for Pinterest? According to Business Insider, Pinterest has over 25 million active users, most of which spend more time on Pinterest than Facebook. Not only are users more prone to conversion on Pinterest but 81% of U.S. online consumers trust information and advice from Pinterest (blogher). Still…

SEOwhat.com Wins Swing Vote Category in the Hollywood Tagline Competition

Have you been diagnosed by GAUA – otherwise known as Google Algorithm Update Anxiety? We have self diagnosed ourselves after reading the symptoms listed in Hubspot’s, “The Simple Cure for Google Algorithm Update Anxiety” blog post. Think you have been taken over by this medical condition? Symptoms include: headache, upset stomach, nausea, back pain, muscle…

How Nordstrom Is Bringing Social Media In Retail Store

Social Media is important. Marketing through in-store displays is also important. Nordstrom has accomplished the difficult task of pairing social media within their store, specifically through in-store displays. Pinterest, which is based on images specifically within categories of fashion and design, has become a huge ROI maker for large and small businesses. Nordstrom has successfuly…

The 25 DO’s of Social Media

If you don’t have a background in social media, keep up with updates or spend much time using social media you are probably clueless when it comes to “how” you should post on your business profile’s behalf. Instead of pushing your products on people, try some of the following tips. You may find that a…

Why You Should Measure ROI on Social Networks

Social Media is playing a large role in the organic search engine optimization pie. Not only does social media allow visitors to be exposed to your business, but it allows customers to convert. As I have talked about in previous blog posts, one of the main goals of social media is engagement. Many get too…

How to Differentiate Yourself Amidst The Land Of Online Advertisements

It’s no longer enough to plaster your brand logo on banners, park benches and outdoor signage in the hopes of a successful marketing campaign. In this day and age marketers need to engage their audience through social media, blogs and catchy advertisements. At minimum your business should have a business Facebook page, Pinterest business profile,…

How Businesses Are Using Instagram

Within the last few years, the number of companies using Instagram has soared. With over 80 million active Instagram users, it’s no wonder this photo sharing social platform has been appealing. Marketers and businesses, are discovering in order to reach their target audience, they need to market what their audience wants; visuals and short messages.…

Super Bowl Advertising Through Social Media

The biggest advertising day of the year is approaching quickly. Superbowl Sunday is this Sunday February3, 2013. According to the Wall Street Journal a 30 second commercial slot is averaging around $3.8 million, up from $3.5 million last year. Advertisers are finding additional ways to advertise during the big game and it includes the use…

The 3 S’s of Social Media

As predicted, social media has blown up and is now a large, if not the largest, piece of the SEO pie. If your business isn’t part of the social media realm, then you are missing out on large profits, converting customers and the possibility of recruiting new customers. It’s crucial for your business’s success to be apart of large social networks: Facebook, Pinterest, Twitter, and…