Are You Ready For the Mobile Update? Mobilegeddon is Here

Alright people, Google is at is again.. If you haven’t heard already, but April 21 is the big day. Google will be implementing some new changes to their algorithm on this day, even though it seems they may have already started applying some of these changes. The bottom line is this; Google will not be…

Google Webmaster Tools Adds New Feature

If youhave ever used Google Webmaster Tools for business – you realize how important of a tool it is. About a week ago Google added a new feature within Google Webmaster Tools that will be very affective for many webmasters. Google is now showing webmasters if they have a manual penalty against them. According to…

SEOwhat.com Wins Swing Vote Category in the Hollywood Tagline Competition

Have you been diagnosed by GAUA – otherwise known as Google Algorithm Update Anxiety? We have self diagnosed ourselves after reading the symptoms listed in Hubspot’s, “The Simple Cure for Google Algorithm Update Anxiety” blog post. Think you have been taken over by this medical condition? Symptoms include: headache, upset stomach, nausea, back pain, muscle…

What to Expect When Your Expecting an Algorithm Update | Penguin 2.0 Released

A few clients have been asking if there has been another algorithm update. The answer is ‘yes’. Matt Cutts released on his blog on May 22, 2013, “We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the rollout is now complete. About 2.3% of English-US queries are affected…

Yahoo Purchases Tumblr for $1.1 Billion Dollars, Worth It?

What can $1.1 Billion dollars buy you in 2013? The ever popular social blogging site Tumblr. Tumblr, a 6 year old company with a loyal following of 100 million users, was purchased by Yahoo which was announced Monday May 20, 2013. A formal press conference is supposed to happen later today. This is the largest…

“Online reviews are the ticket to making that sale, they can make or break your business”

Engaging customers via social media a is largely important piece of your online marketing strategy, but just as important is online reviews. According to Search Engine Land, “Approximately 72% of consumers surveyed said that they trust online reviews as much as personal recommendations, while 52% said that positive online reviews make them more likely to use a local business.” Reviews play a…

Why You Should Measure ROI on Social Networks

Social Media is playing a large role in the organic search engine optimization pie. Not only does social media allow visitors to be exposed to your business, but it allows customers to convert. As I have talked about in previous blog posts, one of the main goals of social media is engagement. Many get too…

SEO | Then, Now, and…

SEO is an ever changing industry and if you don’t keep up with the changes – you will be left behind. Before Google was ever involved with the dictatorship of Search Engine Optimization; there was a different approach to online marketing, and it didn’t involve PPC. I sat down with Catherine Seven,  CEO and Internet…

Time is Money — Don’t Gamble With Your Online Presense

No matter the business size, type or field– there is always a need for saving money where possible. But, there are certain valuable marketing aspects were saving money shouldn’t be the ultimate goal. According to Matt Cutts, the biggest surprise of 2012 was the amount of people buying into Black Hat SEO Tactics, which shouldn’t be so…

How to Avoid Black Hat SEO in 2013

Simply defined, Black Hat seo is the practice of unethical search engine optimization techniques. Many Webmasters that claim to practice quality search engine optimization are in fact not doing so. Instead they are utilizing poor quality links, that act as spam and rather than helping are de-valuing their clients. This can lead to temporary or…