Google, its algorithms and many SEO elements are continually evolving and changing, but there are a few SEO elements that you can count on not changing up too much, even as other SEO elements and the search engines and marketers that rely so heavily on SEO do. In no particular order, here’s what you can count on remaining stable and reliable:
- Quality inbound links. An inbound link tells search engines that the site linking to you feels that you are relevant and worth linking to. While quality inbound links aren’t easy to amass, having just a few of them amongst all of your inbound links can have a big impact on your website’s overall rank.
- Authority. Your website’s authority is essentially the assigned status Google gives your website within its meritocracy. Google’s own PageRank and social media authority are two signals used in Google’s ranking algorithm to determine your overall website’s authority.
- User experience. Satisfied internet users are happy internet users, and Google wants internet users to be both satisfied and happy. Therefore, think about what makes internet users happy: fast-loading webpages that retain visitors.
- Basic On-Page SEO elements. Basic SEO elements on websites include meta tags (title, keywords, description), heading tags (h1, h2, h3, h4, h5) and even links with title attributes, and images with alt and title attributes.
- Freshness. Fresh content is queen to unique content king. Keep your site up to date with fresh and unique content.