In order to get social marketing right, you have to make sure that in addition to doing all of the right things, you’re not doing any of the wrong things. Today we’ll outline five of those. While these don’t cover all of the social media faux pas, they cover enough to help you get your foot in the door of doing things the right way with social media.
- Creating too many accounts and groups. Take care not to spread yourself too thin. While it’s a smart idea to have both a Facebook page and a Twitter account, do you really need those, plus a Facebook profile, a Facebook group, a LinkedIn account, and accounts on other large social networking sites? It pays to focus on just 2-3 primary social accounts and promote them. After all, having 8,000 followers between 2-3 accounts will do you more benefit and provide more efficiency than having 5-6 accounts with 500-1,000 followers apiece.
- Over-tweeting. When it comes to tweeting, particularly tweeting on an account associated with a company, brand or product, less is more. While you should update your Twitter account regularly, twenty tweets per day is a little much. Tweet too much, and each tweet you post loses value. Create valuable, interesting tweets that draw in followers by posting statistics, promotional offers and exclusive deals, and the occasional humorous or interesting anecdote.
- Building a Facebook fanbase with contests and giveaways. While contests and giveaways can give you a great start on Facebook or get rid of a lull in activity, it’s important to remember quality vs. quantity. Run too many regular contests and your followers will become bored. Also, keep up to date with Facebook’s guidelines for contests, giveaways and other promotions, so you don’t break any rules.
- Incomplete or out-of-date Facebook profile. What good is your Facebook profile if it doesn’t keep your followers ahead of the game? Make sure your business information such as website URL, company phone number and hours are all up to date. Make sure the appropriate permissions are set so that anyone can like or follow you, and interact with content on your wall. Lastly, update your Facebook regularly, so your followers know that it’s maintained and checked up on often.
- Non-integration of social media accounts. Your business website and your social media accounts shouldn’t be separate entities. Just as you have your business website URL and information listed on your Facebook and Twitter profiles, the links to your Facebook, Twitter, LinkedIn and other profiles should be prominently displayed somewhere on all pages of your website. A small section in the header, footer or sidebar (top or bottom) works best.