Rumor has it that Google may not be fighting entirely fairly when it comes to the SEO/SERPs war. Its latest span of attention has been focused on the Android Market, where thousands of applications, both free and paid, are available for download on Android-powered devices. Google itself hasn’t said a word about the possibility of playing with algorithms just for the Android Market; it’s the CEO of the social networking site myYearbook (he has an Android app: myYearbook that is suspicious, and has a few stats to back up his suspicions.
Prior to March 24th, 2011, the myYearbook app suddenly jumped from number 63 to number 11 in the “Top Free” social category within the Android market. Other apps did sudden drastic jumps as well, including Seesmic, which went from 39 to 10, and Gowalla, which went from 78 to 18.
So what’s going on? myYearbook’s CEO has a few ideas. His biggest theory is that Google implemented an algorithm change that favors the “stickiness” of an app. By stickiness, I mean the length of engagement and the time a user will put into a particular app. A Tic Tac Toe app, for example, may only engage a user for a few minutes here and there, whereas the myYearbook, Seesmic and Gowalla apps could easily take up hours of a user’s time in a single day.
And that’s not all. Google definitely seems to be favoring Android apps over non-Android apps.
Looking for the MS Apps? You might have better luck using Bing to find apps for a Dell Inspiron or a Blackberry; whereas Google is definitely the source for anything Android-related.
>> but wait does that mean Bing is modifying its algorithm? to enhance there apps… I tell ya!
Source close to me says… that YES BING is as well – went to the mall of america, went to the MS store, said I was Googling and cant find any apps for my NEW Dell Inspiron Touch – they said use Bing, even showed the reference in the search results… so there is no win win, Google and Bing both playing not fair…