Guest blogging started out as a way for bloggers to showcase other bloggers’ content on their blogs, and to provide highlighting spots for up-and-coming bloggers or for already-famous bloggers. But somewhere along the way guest blogging morphed into a way for black-hat marketers to get a leg up with personal and business blogs. Google and the other search engines have the technology and ever-changing algorithms necessary to sniff out guest posts like these, so when Matt Cutts said that guest blogging is dead, what he really meant is that guess blogging as a means to simply obtain back links is dead.
So what does this mean for your guest blogging campaigns? Well, like every other SEO campaign, your focus with guest posts should be on quality rather than quantity. Write unique content that is eloquent and relevant to your industry, and seek out relevant blogs to publish your guest posts on. It’s acceptable to include a link back to your site in your author byline, but the focus of your guest post should be on the content, not the link.