Is your site optimized for mobile and tablet browsing? If your answer is anything other than an immediate, “Yes!”, you’ll want to get to work on making sure it’s properly optimized ASAP. The year is 2011, and these days we’re no longer sitting at our desks or in bed with our laptops waiting for pages to load. Instead, we’re browsing the internet and downloading content as we go — in the car, on the subway, in the air, and even at restaurants and while standing in line for the next teller at the bank. With so many consumers accessing the internet via smart phones and mobile devices (iPads, tablets), it’s crucial that you make sure your site is not only accessible for mobile devices, but useable. Here are some basics to keep in mind when designing your site for an optimal mobile viewing experience:
- Choose font sizes that are crisp and clear – if possible, increase line spacing, and offer sans-serif alternatives to the traditional serif fonts.
- Make sure that input boxes and submission buttons are big, bold and clearly defined.
- Keep things concise. Content should be short and simple, and images, if there are any, should be small enough to not get in the way of written content.
- If you use Google AdWords, make sure you choose the mobile option that allows you to search for mobile device specific keywords.
- Offer both a classic URL for computers, and a mobile URL for mobile devices. The SEO advantages to having both options are clear: Google likes it when your site is accessible to all!