C7 Top Picks and Ways for Online Engagement.
Facebook – We refer to Facebook as your Virtual Refer a Friend Word of Mouth advertising and more… (My neighbor likes them, so why not try it)…. Facebook is all about branding your company through posts that relate within your industry. Rather than pushing products down your viewer’s throats, give them a fresh post that is “sharable”. Remember, those coming to Facebook are there for leisure reasons and they don’t want to read a sales pitch so don’t give them one! Want to see a successful business Facebook post example? Check out PromGirl.com. Not only do they include their products (in a fun way) but they also engage with their audience. Their post is fun, interactive and promotes sharing/commenting, which is always the ultimate goal!
Polyvore – Fashionistas are all over this place! Remember those “paper dolls” you used to play with when you were young? Well Polyvore is similar except you can create visual sets with the click of a mouse. Not only are your items visible to the large amount of active users on Polyvore, but your items are also used in other user’s sets which is giving your items even more visibility. Did I forget to mention that your items may be purchased right from the site by customers?
What business is successful on Polyvore? Old Navy. They run contests, which engage their audience and require them to use there items in there sets. Not only do they use Old Navy items but they are also required to use the “Old Navy” Logo within their set (see below) Word of Mouth advertising at it’s finest!
Pinterest – Visual Stimulation is the key here! Engage your customers with how they can incorporate your products/services with a visual image. Did you know the average Pinterest user spends 1 hour and 17 minutes per visit, according to jobstock.com! That is almost double the average time users spend on Twitter (which is 36 minutes and Facebook (which is 12.1 minutes). If your business isn’t on Pinterest yet, it should be! Check out a great article of the top 10 social media companies on Pinterest here
Petplan Pet Insurance has a large following and engagement rate on their Pinterest boards (see below). The key to a successful Pinterest Business profile is unique pins that you find a way to relate to your industry. Create consistent boards that have a similar theme throughout and be consistent with the amount of times you post per week, you will gain a large following along with branded visibility throughout the mini search engine.
Twitter – Can you get your message out in 140 characters? (we just did) To be successful on Twitter, your message must be short, concise and to the point. Find a way to keep your message as a “one liner”. This will catch the eye of your followers and recruit new followers. Use trending hash tags, follow businesses in your industry and even re-tweet your competitors! (Bet you haven’t heard that one before). Reach out to your followers by messaging them with the @example. Target finds success online by incorporating different elements of their store to appeal to all buyers. They use @ symbols, popular hash tags all while extending their brand identity.
Vine – You think 140 characters is short, try a 6 second video! Fun 6 sec videos to get your users attention fast! Stream it on your site. Vine’s 6 second videos force your creativity wheels to spin. Host giveaways or contests for engagement with your followers. Remember a lot can happen in 6 seconds: you can read (or delete) an email, text your dad or snap a photo. Let your marketing spread itself by creating unique content filled videos, this is the future! Start your Vine profile at the app store.
Toyota takes an interesting take on their Vine video. They are playfully showcasing their products, while keeping their viewer interested. This is what we call “sharable” content, meaning followers will be prompted to give their take by commenting or even sharing the video which is …. word of mouth marketing!