One of the main questions about Social Media is, “Am I receiving ROI?” When questioning ROI across all social networks, Pinterest was one social site that was hard to measure, but not anymore. How much time should a person invest in Pinterest and what are they gaining from it? This past Tuesday March 12, 2013 Pinterest rolled out Pinterest analytics. Pinterest software engineer Tao Tao wrote in a blog post about the free analytics tool, “it builds on the set of tools we offer for website owners including business accounts, Pin It buttons and board widgets,” “We think that these tools will help website owners understand what’s working for them and what’s not so that they can create even better pins in the future. We even updated our business site with new tips and case studies to make things easier.”
With the use of Pinterest analytics, business owners, bloggers and organizations will no longer need to worry what people are pinning from their website, because it will all be available for them to view. This useful, free, tool will measure pins that are originally pinned from the actual site to help business owners know what pinners like. They will then be able to tailor pins to fit those needs and be able to track progress. Insights will be measured by the following (see bullet points below) Although this tool is very useful in the eye of business owners it still doesn’t go into depth as deeply as sites such as Pinfluencer and Curalate.
- unique pinners – number of people who have pinned directly from the site
- impressions – number of people who have seen the pins
- referral traffic – number of people who have visited a site from Pinterest
- popular pins – most repinned, clicked and most recent pin
Do you want to sign up for analytics? To get analytics …
if you haven’t already, create business profile
verify your profile follow with the steps found here.
switch to the new look, by clicking on “analytics” in the drop down menu