Hello SEOwhat.com followers!
Are you ready for it? Facebook has updated their algorithm and plans on the changes taking affect over the next few weeks. If you haven’t noticed already, your news feed is now going to include high quality posts that Facebook deems relevant to you, and ranks accordingly. If you have noticed a lack of friend’s check in’s and status updates, you have already noticed the algorithm change. Facebook will rank posts they feel are high quality to you, based on your past behaviors, pages you like and posts you engage with, which means posts with more engagement (likes, comments, shares) will show up higher in your news feed. This is basically going to make the rich, richer and the poor poorer. Posts with high engagement will gain even more reach while posts with less engagement probably won’t show up at all.
What does this all mean?
Basically, this is a move to make business pages pay for views. Facebook has been a “free” advertising avenue for many businesses over the years, minus the page manager who creates content for posts, manages likes and increases engagement. But Facebook is changing all that. According to Facebook, views from organic Facebook Page have been decreasing.
“On a given day, when someone visits News Feed, there are an average of 1,500 possible stories we can show,” says Facebook. “Because the content in News Feed is always changing, and we’re seeing more people sharing more content, Pages will likely see changes in distribution.”
The algorithm change is based on 4 factors:
1. How often users interact with the page
2. The number of likes, shares and comments a post receives from fans
3. How much a user has interacted with this type of post in the past
4. Whether or not users across Facebook are hiding or reporting a post
Kind of similar to our friend Google, Facebook is now “hinting” that in order for a business page’s content to be noticed it must (or should) go through Facebook advertising. Facebook recently published a document, Generating Business Results on Facebook, stating
“[W]e expect organic distribution of an individual Page’s posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site,” the document said.
Sounds to me like the solution to the problem is Facebook advertising. This seems all to familiar … Google? Although Facebook notes this to be a “minor tweak” many businesses are going to be hit, some already have. To avoid seeing only “high quality content” that Facebook deems appropriate for you. Follow this tip:
TIP: Change your News feed Settings to Most Recent – While on your Facebook’s news feed you will see a very small line and drop down named, Sort. Click on “most recent” to see most recent of stories vs. top stories (aka ads)