SEOwhat.com's FAQ
Q. What is Search Engine Optimization?
A. In short, search engine optimization is a process by where a website is made attractive to search engines so that the website being optimized appears in search results. This process begins with web site research and analysis which allows your SEO firm to determine what keywords will work best for you and gain the greatest amount of exposure for your website. From here your marketing team will place these new keywords into the coding of your website and will then proceed to create new content for your website using these keywords. Search engines will soon begin to associate your website with your keywords which is how people find your site when performing a search through the various search engines. Once the initial phase of optimization has been completed your SEO firm will perform a variety of monthly tasks to further enhance your website and make it more eye-catching to search engines. These practices are what move you up through the ranks within the search engines.
Q. How much Search Engine Optimization does my website need to be successful?
A. The answer to this question will vary from person to person. The answer to this question can also determined by your formulating your ultimate goal. A good example of this would be the small business owner who sells computer parts and wants to appear in the number one spot under the Google search engine. This person will undoubtedly need an exorbitant amount of optimization and should expect the process to become very expensive. This is because most of his competitors are well established vendors who have had a presence online for quite some time and are most likely paying large sums of money to a marketing firm that keeps them in those precious top spots. In essence the amount of optimization your site needs will depend on how many competitors you have online, and what it is your competitors are doing for optimization. In sharp contrast to this scenario those businesses with small niche markets will still need a good amount of optimization to be competitive online however it will be a far more affordable affair for these people as they will need considerably less work done to obtain the higher rankings.
Q. What Search Engines do you Optimize for? What Internet Browsers and Operating Systems (OS) to you work with?
A. At SEOwhat.com, we live by the mantra of “best bang for your buck” and this carries over in all areas we work with and optimize for. Although your rankings may go up in Bing or Yahoo, we only optimize for Google as they currently (10/2009) capture 65-70% of the search engine market share. To optimize for Bing or Yahoo, the cost of our packages would have to increase approximately 50-75% for only capturing an additional 20% of the market share that more than often copies Google’s strategies. This isn’t to say we “give up” on Bing and Yahoo, just that they are followers in this category and rankings tend to closely mirror those of Google’s and therefore from a purely mathematical and financial standpoint, it makes little sense to optimize for all. Obviously there are always rare cases or certain exclusive sites that may want to optimize for one of the big 3 search sites and we will always work and advise accordingly on a case by case basis.
In keeping with this “best bang for your buck” mantra, we also only optimize our website redesigns, new websites, and functionality towards current and projected future OS and Internet Browsers market leaders. As of October 2009, Microsoft’s operating systems are currently the market leaders and therefore we optimize for Windows XP, Vista, and will shortly begin optimizing for Windows 7.
On the browser front, we focus on Firefox and the most recent versions of Internet Explorer (IE) as these two browsers command nearly 90% of the browser market share as of October 2009. The two versions of IE we focus on are IE 7 and 8 as these browsers command 65-70% of the IE browser market share, with IE 8 rapidly increasing. We DO NOT focus on IE 6 as it currently (10/2009) only commands 10% of the browser market share and is slowly decreasing. Just as previously mentioned above, we can and will work with any client on a case by case basis to better serve their customers OS, Browser, and Search Engine needs to better suit them such as Chrome and Safari for Windows.
Technology and market shares move fast in the online world so as always, you should contact SEOwhat.com for the most up to date and current information of what Search Engine, Operating Systems and Browsers we optimize for by default.
Q. What happens if I have my website optimized but then make the decision to stop my online marketing campaign?
A. Search Engine Optimization and online marketing need to be viewed and treated as a continual process rather than a sporadic one. Those individuals and businesses who begin the process and then abruptly stop will always see their search engine rankings fall dramatically. The longer you employ an SEO firm to handle optimization and marketing the greater your drop in rankings will be should you decide to interrupt the process for any reason. Those who begin this process would also do well to remember that if their goal is to usurp a competitors search engine positioning and secure the highest rankings that service should never be interrupted as your competitors will continue on with their online marketing plans which increases the distance between your site and their site in search results.
Q. Why are the services SEOwhat.com offers so expensive?
A. At SEOwhat.com we pride ourselves on giving our clients real results. While other companies make big promises at small prices, the results they provide their clients with are more often than not disappointing. When it comes to search engine optimization and online marketing you can elect to operate on a small or modest budget but your expectations should be realistic. Companies who charge small amounts of money for optimization will usually be unable to produce top ranking results for you. This is because your competitors will be spending much more than you are either willing to or are capable of spending. It is for these reasons alone that our services might appear a bit pricey. We want nothing less than great results for our clients and want clients who share this same aspiration. The more you put into your search engine optimization the more it allows us to do for you which in turn produces only the best results.
Q. How long will it take before I see the results of your services?
A. Most websites that undergo optimization will typically see results of our work within the first few months. These initial results however will not be indicative of the end game we have planned for your website. In reality the “big” results most people are looking for don’t appear for at least six months. Some of our clients may experience a longer waiting period because search engines view millions of websites each day which must then be indexed. It is because of the massive amount of information they review that they have become back logged, so while a search engine may see your site in January, your site may not get listed for many months. In addition to this, if the keywords you’re marketing have a lot of competition it may take a bit longer to appear in any meaningful position as this too slows down the process.
Q. Can I modify any of the existing SEO Experience packages so that they work with my budget?
A. As previously stated SEOwhat.com has designed each package to give you the most for your money. Modifying these would not only undermine the goals of each individual package but would decrease its effectiveness which could potentially produce sub par results and unhappy clientele. If you find that a specific package is beyond what your budget will allow please consider one of our other packages. Each is designed and optimized to produce excellent results for the price you pay.
Q. I am interested in your services and/or have questions. Who do I contact for more information?
A. Please send all inquiries regarding our services to websuccess@seowhat.com. One of our Account Managers will respond to your questions within 24 hours. You may also contact us by phone at 714-845-6269 and can fax us your inquiries at 714-908-1578.
Q. Why can’t I get a SEO expert on the phone today? I sent an email, why haven’t I heard back?
A. We make every effort to timely respond to any and all emails but sometimes emails just get lost, corrupted, sent to junk mail, or to wherever those socks in the laundry go which unfortunately is a side effect from all of our internet provider’s attempts to fight spam. We have several options for contact and suggest you explore each option in the event that one fails. In an effort to better serve you and our clients, we have implemented a 24/7 automated voicemail center which can be reached at 714-845-6269. Just call the number and press 1 for new inquires or 2 for existing clients and you will receive a call from a LIVE SEO Expert within a reasonable period of time. Please note, we need you to leave both your name AND contact number along with other pertinent information to call you back and better serve you.
A. In short, search engine optimization is a process by where a website is made attractive to search engines so that the website being optimized appears in search results. This process begins with web site research and analysis which allows your SEO firm to determine what keywords will work best for you and gain the greatest amount of exposure for your website. From here your marketing team will place these new keywords into the coding of your website and will then proceed to create new content for your website using these keywords. Search engines will soon begin to associate your website with your keywords which is how people find your site when performing a search through the various search engines. Once the initial phase of optimization has been completed your SEO firm will perform a variety of monthly tasks to further enhance your website and make it more eye-catching to search engines. These practices are what move you up through the ranks within the search engines.
Q. How much Search Engine Optimization does my website need to be successful?
A. The answer to this question will vary from person to person. The answer to this question can also determined by your formulating your ultimate goal. A good example of this would be the small business owner who sells computer parts and wants to appear in the number one spot under the Google search engine. This person will undoubtedly need an exorbitant amount of optimization and should expect the process to become very expensive. This is because most of his competitors are well established vendors who have had a presence online for quite some time and are most likely paying large sums of money to a marketing firm that keeps them in those precious top spots. In essence the amount of optimization your site needs will depend on how many competitors you have online, and what it is your competitors are doing for optimization. In sharp contrast to this scenario those businesses with small niche markets will still need a good amount of optimization to be competitive online however it will be a far more affordable affair for these people as they will need considerably less work done to obtain the higher rankings.
Q. What Search Engines do you Optimize for? What Internet Browsers and Operating Systems (OS) to you work with?
A. At SEOwhat.com, we live by the mantra of “best bang for your buck” and this carries over in all areas we work with and optimize for. Although your rankings may go up in Bing or Yahoo, we only optimize for Google as they currently (10/2009) capture 65-70% of the search engine market share. To optimize for Bing or Yahoo, the cost of our packages would have to increase approximately 50-75% for only capturing an additional 20% of the market share that more than often copies Google’s strategies. This isn’t to say we “give up” on Bing and Yahoo, just that they are followers in this category and rankings tend to closely mirror those of Google’s and therefore from a purely mathematical and financial standpoint, it makes little sense to optimize for all. Obviously there are always rare cases or certain exclusive sites that may want to optimize for one of the big 3 search sites and we will always work and advise accordingly on a case by case basis.
In keeping with this “best bang for your buck” mantra, we also only optimize our website redesigns, new websites, and functionality towards current and projected future OS and Internet Browsers market leaders. As of October 2009, Microsoft’s operating systems are currently the market leaders and therefore we optimize for Windows XP, Vista, and will shortly begin optimizing for Windows 7.
On the browser front, we focus on Firefox and the most recent versions of Internet Explorer (IE) as these two browsers command nearly 90% of the browser market share as of October 2009. The two versions of IE we focus on are IE 7 and 8 as these browsers command 65-70% of the IE browser market share, with IE 8 rapidly increasing. We DO NOT focus on IE 6 as it currently (10/2009) only commands 10% of the browser market share and is slowly decreasing. Just as previously mentioned above, we can and will work with any client on a case by case basis to better serve their customers OS, Browser, and Search Engine needs to better suit them such as Chrome and Safari for Windows.
Technology and market shares move fast in the online world so as always, you should contact SEOwhat.com for the most up to date and current information of what Search Engine, Operating Systems and Browsers we optimize for by default.
Q. What happens if I have my website optimized but then make the decision to stop my online marketing campaign?
A. Search Engine Optimization and online marketing need to be viewed and treated as a continual process rather than a sporadic one. Those individuals and businesses who begin the process and then abruptly stop will always see their search engine rankings fall dramatically. The longer you employ an SEO firm to handle optimization and marketing the greater your drop in rankings will be should you decide to interrupt the process for any reason. Those who begin this process would also do well to remember that if their goal is to usurp a competitors search engine positioning and secure the highest rankings that service should never be interrupted as your competitors will continue on with their online marketing plans which increases the distance between your site and their site in search results.
Q. Why are the services SEOwhat.com offers so expensive?
A. At SEOwhat.com we pride ourselves on giving our clients real results. While other companies make big promises at small prices, the results they provide their clients with are more often than not disappointing. When it comes to search engine optimization and online marketing you can elect to operate on a small or modest budget but your expectations should be realistic. Companies who charge small amounts of money for optimization will usually be unable to produce top ranking results for you. This is because your competitors will be spending much more than you are either willing to or are capable of spending. It is for these reasons alone that our services might appear a bit pricey. We want nothing less than great results for our clients and want clients who share this same aspiration. The more you put into your search engine optimization the more it allows us to do for you which in turn produces only the best results.
Q. How long will it take before I see the results of your services?
A. Most websites that undergo optimization will typically see results of our work within the first few months. These initial results however will not be indicative of the end game we have planned for your website. In reality the “big” results most people are looking for don’t appear for at least six months. Some of our clients may experience a longer waiting period because search engines view millions of websites each day which must then be indexed. It is because of the massive amount of information they review that they have become back logged, so while a search engine may see your site in January, your site may not get listed for many months. In addition to this, if the keywords you’re marketing have a lot of competition it may take a bit longer to appear in any meaningful position as this too slows down the process.
Q. Can I modify any of the existing SEO Experience packages so that they work with my budget?
A. As previously stated SEOwhat.com has designed each package to give you the most for your money. Modifying these would not only undermine the goals of each individual package but would decrease its effectiveness which could potentially produce sub par results and unhappy clientele. If you find that a specific package is beyond what your budget will allow please consider one of our other packages. Each is designed and optimized to produce excellent results for the price you pay.
Q. I am interested in your services and/or have questions. Who do I contact for more information?
A. Please send all inquiries regarding our services to websuccess@seowhat.com. One of our Account Managers will respond to your questions within 24 hours. You may also contact us by phone at 714-845-6269 and can fax us your inquiries at 714-908-1578.
Q. Why can’t I get a SEO expert on the phone today? I sent an email, why haven’t I heard back?
A. We make every effort to timely respond to any and all emails but sometimes emails just get lost, corrupted, sent to junk mail, or to wherever those socks in the laundry go which unfortunately is a side effect from all of our internet provider’s attempts to fight spam. We have several options for contact and suggest you explore each option in the event that one fails. In an effort to better serve you and our clients, we have implemented a 24/7 automated voicemail center which can be reached at 714-845-6269. Just call the number and press 1 for new inquires or 2 for existing clients and you will receive a call from a LIVE SEO Expert within a reasonable period of time. Please note, we need you to leave both your name AND contact number along with other pertinent information to call you back and better serve you.
