So you don’t think your business is “appropriate” for Pinterest?
According to Business Insider, Pinterest has over 25 million active users, most of which spend more time on Pinterest than Facebook. Not only are users more prone to conversion on Pinterest but 81% of U.S. online consumers trust information and advice from Pinterest (blogher). Still not convinced?
Pinterest has blown up into a large community of followers who engage with on another and more importantly convert. Conversion may be in the form of purchasing a product, reading information, creating a craft project or cooking a recipe. According to Practical Ecommerce, Pinterest is described as, “…the platform most likely to drive impulse purchases.” This stat alone is reason enough why all businesses should be visible on Pinterest. Yes, I just said all businesses. I have been asked many times by business owners if their business is “right” for Pinterest. My answer? Every single business should be active on Pinterest.
The beauty about Pinterest is the ability to relate your items to other industries. How? Lets say you are an insurance company. You probably think your company isn’t appropriate for Pinterest. Non-sense. Dig deeper, think harder. What is related to insurance that people relate with? Their home, their family, their personal items etc. Create boards that reflect those things. Pin items that are related to your business but also perk the interest of your audience, who are already active on Pinterest.
American Family Insurance is a perfect example of how an insurance company can be successful on Pinterest. With over 2,000 followers and 1,000 pins it’s safe to say American Family Insurance is pursuing Pinterest while creating successful brand engagement. You may notice their boards reflect interests of their audience but are still keeping in line with their brand personality. Boards with names such as “Keep Your Family Safe, Dreams in Motion and Protecting Your Home” are all in line with products and services they sell. However, they aren’t being pushy about it.
Standford Engineering has shown how to be a successful company on Pinterest. While the field of engineering is unusual to be active on Pinterest they are highlighting items that are of interest to their audience while still sticking with their brand image. Showcasing Books, History and prevalent People to look up to, Stanford Engineering’s Pinterest page is doing Pinterest marketing right.
So you see, not all brands are doing it the same. However, every brand can be successful on Pinterest. Stick to the basics: create boards that are related to your industry, think outside of the box, repin items that are of interest to your audience. Think your business isn’t right for Pinterest? Think again.
Want to see how your business can be successful on Pinterest?