Yahoo! has been busy at work with coming out with a bunch of new features the past few months! One of those new features is the Page Redirect Manager. This is really a great feature for SEO reasons if you want to point an old page to a new one and pass the page rank as well. A 301 redirect basically tells Google “hey – we use to have this old page and now we want all the credit from that page to be transfered over to this new one” so Google bot sees that, makes a note and then moves forward scanning. (Thanks for the easy explanation, J8!) 🙂
Using Page Redirect Manager, you can create page-level 301 redirects to direct your site pages to new page locations. A 301 redirect, also known as a “permanent” redirect*, can be used to help retain a site page’s search engine ranking when the URL of a page changes.
For example, if you have an existing page on your site that already ranks well, but have decided to rename the page using keywords to help with SEO, you can create a 301 redirect to redirect the old page URL to the new optimized page URL. A 301 redirect will indicate to a search engine that a page has “permanently moved,” which helps to transfer the ranking of the old page URL to the new page URL.
You may also wish to create a 301 redirect when a product your store carries has been discontinued, or you’ve stopped carrying it, but the product page ranks well with search engines. You can create a 301 redirect to redirect the product page to a different product page (for example, if you carry a similar product or the replacement for a discontinued product).
If you’d like help setting up this great feature for your Yahoo! Store, please contact us. SEOwhat specializes in SEO, so we can tell you how to make your site better with this new Page Redirect Manager!